For more than a decade, Auburn Seminary has turned to CGA for creative development of its most visible marketing communications. This long relationship has resulted in a particularly strong brand, which has helped bring the seminary increased donations and recognition by a rapidly expanding constituency.
The logo we created for Auburn — which combines graphic
innovations with the seminary’s traditional seal —
won an ACE Award of Excellence from the New York Chapter of
the International Association of Business Communicators in
1996. We further advanced the Auburn brand through writing
and design of the seminary’s flagship brochures: the
viewbook entitled “Reaching Out” and the fundraising
case statement entitled “A Third Century: A New Frontier.”
Since its students enroll for individual courses rather than degree programs, Auburn must keep audiences informed of new seminars, lectures and other programs through frequent mailings. CGA designs the institution’s catalog, the Auburn Views newsletter and the Auburn Studies academic journal. We also create special event announcements and invitation packages for Auburn’s myriad multifaith programs.
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