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The Chapin School engaged CGA to produce
a comprehensive capital campaign communications program, including
a campaign brand identity and stationery system, a prospectus,
a case statement, a newsletter, special event invitations
and finally a wrap-up brochure to celebrate the campaign’s
exceeding its goal.
Chapin, a prestigious girls’ K-12 school in Manhattan,
organized its $30 million Centennial Campaign soon after the
conclusion of a strategic planning process and the appointment
of a new head of school. CGA’s copy for the prospectus,
used for “silent-phase” fundraising, tied campaign
goals to the school’s strategic goals. For the public
phase of the campaign, we wrote and designed an elegant, three-color
case statement that positioned the new head as the leader
for the future and — because a rival, neighboring institution
had meanwhile kicked off its own campaign — emphasized
Chapin's essential, unmatchable attributes. To keep donors
and volunteers excited about the campaign over the course
of several years, we designed a special donor-recognition
newsletter.
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