CGA created the case statement for the ambitious fundraising campaign launched by the newly independent, nonprofit National Trust for Historic Preservation, formerly a federal agency. In 2001, the case statement received the Gold Quill Excellence Award from the International Association of Business Communicators, the most coveted award in our field.
CGA conceived the campaign theme and name, The Campaign for America’s Historic Places, wrote copy and designed the case in the form of two publications contained in a pocket folder: The first, “Telling Our Story,” branded the National Trust as the leading organization of the preservation movement in the United States. The second, “Saving Our Places,” enlisted readers’ participation in the campaign, justified fundraising goals and instilled a sense of urgency for meeting them.
By the end of the first year in which the case statement was distributed to donors, the campaign had raised more than 60 percent of the five-year goal, originally set at $105 million. As a result, the National Trust raised the goal to $125 million.
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