CGA performed a “make-over” of all marketing communications for ORBIS International, which provides ophthalmologic education to health care workers in developing nations. ORBIS had suffered from poor branding and publications that failed to convey its professionalism and the scope of its mission: to eliminate avoidable blindness from the face of the earth.
CGA set new standards for content and visual style. The cornerstone
of this effort was a four-color identity brochure that we
wrote and designed. The brochure — meant for donors,
heads of state, ministers of health and volunteer doctors
— established a bold, active voice and graphic identity
for the organization’s publications. We also contributed
copy to and designed ORBIS’s annual reports, newsletters,
direct mail brochures and special event invitations. On every
project, we worked closely with ORBIS’s communications
staff, extending their talents and resources.
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